We made a series of 15 second videos to promote the Shop Your Way Rewards program at Sears and Kmart as well as the What Would You Do With One Billion Points sweepstakes. As the videos would also be running in store on the wall of TVs in the electronics department, we were challenged to get the information across with and without the sound on. Our resulting solution combined energetic talent and fun typographic treatments to communicate the excitement and tangible benefits of this huge promotion.