When Kraft Ranch went on a road trip, we let America follow along on facebook and twitter.
Creative Director: Martyn Dean
Copywriters: Katie Bero, Susan Bleser
To support the largest points give-away in history, we got the word out in social media. To date, we've broken all previous video submission contest records with 40,000+ videos and counting submitted.
In my role as Marketing Director for Mortar Theatre Company, I run the all the social media/digital efforts for our non-profit.